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Monetize Your Expertise | Create Online Courses | Form Membership Communities | Build Profitable Info Products

Grant Weherley from Break The System and Monetize Your Expertise shares strategies for turning knowledge into income. He speaks with experts in a wide variety of industries who are leveraging the revolution in online learning to turn their expertise in a business which allows them to create passive income doing what they love. The Break The System Podcast covers premium courses, bootcamps, membership communities, eBooks, e-learning platforms like Udemy.com, podcasting, and all other ways industry leaders are building authority and turning expertise into a product. Grant specializes in not just creating online courses and products, but also using these products to automatically market each other. If you have ever wanted to build a course or monetize your expertise in any field, listen to Monetize Your Expertise Podcast.
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Monetize Your Expertise | Create Online Courses | Form Membership Communities | Build Profitable Info Products
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Jul 26, 2016

Stewart was a partner at one of the most prestigious Chicago law firms until the grind of always coming and going from home at night finally got to him and he opened his own practice, providing regular people with the same tax services that big corporations have at their disposal. He went against the “Tax Gurus” you find online by creating his own tax course where people can learn the different kinds of tax brackets there are, what are the best countries to incorporate, what income means and much more.

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • The importance of always to keep moving forward
  • How going somewhere quickly is better to stay in place overanalysing
  • How a well-made course product can help you regain voice in a misrepresented market 
  • How your course can be a way to conquer clients that can’t afford your full service
  • What’s the difference between paying your taxes properly or paying poorly with a fee
  • The distinction between self-employed and non-US company schemes
  • The bad ideas that tax people online have been propagating
  • What are some of the best countries to open your corporation

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Grant

Jul 5, 2016

Tim Conley started during the dotcom era and failed at his own startup but then became a consultant on what NOT to do, then into copy and marketing writing to finally switch to organising teams at companies and building their whole marketing strategy; in this episode he shares with us what are the main stages of business development and how he works for each of them, how the business owner mindset has to change so that growth doesn’t stagnate, the common problem of owners becoming bottlenecks and turn themselves into both arsonists and firefighters. Also, the big difference between writing a book over making a course, the two main ways to convey knowledge - if you’re a practitioner or a researcher - and how both are equally valid, and the fundamental social problem of selling.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • The importance of actually getting customers instead of just audience 
  • How most business problems are self-created
  • The three stages of businesses that he works with the most
  • What are the mindset changes that happen after making $1 million with your business
  • What’s the strategic change in management that needs to happen to break into $5 million 
  • How hustling is great for creation but bad for maintenance
  • The best advice he didn’t take
  • The big difference of perception that there is between books and courses
  • How the be credible when you’re not creating original content
  • The difficulties of being a coach and how it’s really like any other business

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Grant

Jun 14, 2016

Scott saw his field of work as a chemical salesman declining and decided to become an SEO expert, bringing businesses to the top of Google’s search results; he started offering his services for free to get his feet on the door and to show customers what he was capable of, then mastered and wrote down SOPs to streamline and grow his business; in this episode he talks about automating his ventures, choosing your approach to get started with SEO (ignoring it was a big mistake for him), diving into the subject you want to master obsessively to get quicker results and increasing your own level on the market by getting in touch with leaders on your field and other extremely knowledgeable people.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How to get started on any industry online by contacting influencers
  • A way to improve businesses from inside out by mastering its processes
  • The philosophy of becoming so good that people want to work with you
  • How to leverage LinkedIn recommendations to position yourself as an expert
  • How to define your approach to getting into SEO
  • Increasing your level of importance by association with other people
  • What are the basic SEO techniques to implement to get your ranks up
  • How to know if you’re doing well with your SEO and a tip for hiring people to do it

 

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Grant

May 17, 2016

Lots of people want to have a music career but they don’t follow through very much… in this episode, Grant talks to Chris Greenwood, aka Manafest, about how he almost gave up when he was racking up debt to be able to play live, just before blowing up in Japan; how he crowdfunded a book and an album, how’s it like touring the World and being paid for your art while keeping the spirits up in a gruelling schedule and creating an online course career in the process. He tells us what’s the main thing you have to overcome when creating your courses, what would he have done differently in both his businesses and how important it is to enjoy the journey while you’re at it. 

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How you shouldn’t give up before all the cards have played out
  • Crowdfunding tips to not be too pushy or begging
  • How sharing the process of making your content is a crucial part of crowdfunding
  • The differences between crowdfunding a book versus an album
  • The differences between some crowdfunding platforms
  • How is it like to tour the World and what movie it resembles
  • What making courses is all about: helping people reach their goals
  • How it’s valuable to create courses about different things, like dog training
  • What’s the biggest thing you need to overcome to create your courses
  • The things that Chris would’ve done differently in his businesses
  • What’s the most risky thing you can do in your career

 

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May 11, 2016

Conrad had a job consulting startups on how to grow their user base - something he learned with his own financial app first and then turned into a consulting career. He created a course about growth hacking just to generate leads but as that course kept making money he was forced to pay attention to the course business, creating teachable.com and applying the same growth advice he was giving out into his own venture; in this episode he talks about why free courses from MIT might not be as good as a paid course, paying attention to what platforms you use to keep control of your content, the future of online learning and how it’s going to spread knowledge all over the World, and the best and worst practices for course creation, mistakes that people make and how you can avoid them.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How courses are on the way to become more about lead generation than passive income
  • How courses help your branding by positioning you to become an expert
  • If you are able to objectively apply the advice you give in your own businesses
  • A technique of giving yourself advice on the third person to make things clearer
  • An analogy explaining how Teachable and Udemy compare to Etsy and Shopify
  • Why free MIT courses might not be as valuable as a well-made, paid course
  • How the rates of completion and goals for students matter on the end
  • The imbalance between the amount of things that we know and how many people don’t know those things
  • The trends of online education, and how it’s still in a very early stage
  • Best practices and worst practices of course creation

 

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Grant

May 4, 2016

Nate Smith went to college aspiring to be a jazz musician but got disillusioned with the reality of being an employee where you’re hoping for people to hire you, without much control of your life; so he took upon the internet to make his products, had a somewhat unimpressive launch but kept growing his email list, then used storytelling techniques and a method for super refining the next product he was building and that made it a lot more successful, with people buying despite his not-so-great copywriting and landing pages. In this episode he talks about his methods of defining a product, how important is storytelling for a friendly launch, going beyond email marketing and actually getting people to ask when is your product coming and the three types of person that you have to cater for in your email campaigns.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How the best copywriting might not help you reach your audience
  • The differences between having a traditional music career and an online one
  • What’s it like to be waiting to get hired on one career
  • His mistakes on his first launch and what he learned from them
  • The pre-sale product validation email that he used the fine-tune his product
  • How a refined product pre-launch can help you overcome bad copy
  • How being extra personal is important and not available to big corporations
  • The ways a storytelling approach will make people yearn for your product
  • The three types of people you have to cater for in your email marketing
  • How well your audience’s language works on your copy

 

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Grant

Apr 26, 2016

Dr. Jones graduated from medical school with a scholarship but ended up realising that most doctors don’t learn how to make people’s lives better in school; so instead he spent a lot of his time on functional medicine and wellness centres, where he learned to apply more holistic methods of dieting and examinations to optimise people’s health on a case-by-case basis, completely changing how his clients live and feel daily. He talks about the ways people get sick, what could be missing in your diet, nutrients of all kinds, and better living through re-education.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How the current state of medicine stops people from getting a personalised consultation
  • Just how much medicine an average american in on
  • The new research that says a lot of chemicals in daily products are toxic
  • The most common mistake people are making with their health
  • What is the perfect diet, or does it even exist?
  • The two reasons why people get sick
  • How a chronic problem can be misdiagnosed many times before you get it right
  • Differences between the mediterranean, paleo and primal diets 
  • A use-case study of someone who’s he treated to great effect

 

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Grant

Apr 22, 2016

Branding is something we don’t often think about, and in this episode branding expert Gregory Diehl explains why he thinks branding is similar to education, how to make more money with the same product, the importance of telling a story and letting your personality shine in your communications (and you should be interacting live with people), how to approach clients knowing the questions they are asking and his special cat exercise to get yourself used to doing a tough sell for people on the street while doing some good for an animal cause.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How branding is about teaching people that they need you
  • How working on your brand can make you earn more with the same product
  • How anything can be optimised, specially communications
  • When the story matters more than skill
  • What people usually miss during the sales process
  • The importance of answering the questions that clients are actually asking
  • Two key points to figure out how to get to a sale
  • What’s “street cat marketing” and how that helps Greg to keep his marketing skills sharp

 

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Grant

Apr 15, 2016

From the age of 12 Karl Kangur has been fascinated with search engine optimisation and how the internet works so he started helping other teenage bloggers with their rankings on Google, but as he grew he switched to a more long-term business strategy to focus on businesses that make a difference in other people’s lives, creating material specialising in monetised blogging while living the digital nomad lifestyle in Thailand. 

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How someone gets started at twelve years old with their online business
  • The importance of a good balance between business and studying
  • How setting his mindset to a goal of living abroad prepared him for it even when plan A failed
  • How fully controlling your own time is important to success
  • The perils of information overload, and taking care of your information diet
  • How important it is to keep focus when you’re learning online just like you would at a college
  • How keeping your near and mid-term goals in focus might cause you to pass an opportunity

 

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Thanks for listening!

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Grant

Apr 13, 2016

In this episode, Grant talks about Udemy’s new pricing policy, how its been changing the platform, what was the intention behind it, how that can change your strategy, the benefits of having your own platform versus using a third party, and why maybe it’s not great to delete your courses from Udemy and leave them there for some extra revenue

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • What are the new policies regarding course prices 
  • How the new policies might impact your strategy
  • The things that Udemy is very good for and what it’s not
  • How sometimes it’s not in your best interest to delete your course from Udemy
  • A special link to help you move your courses, change platforms and maximise profits

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Grant

Apr 8, 2016

This week we have an inspiring episode with the hardest moments that great entrepreneurs had and overcame by looking at themselves and focusing on the things that needed to change from within first, how to cope with forever changing external situations, dealing with your first unhappy customer, and even actually losing millions by risking too much.

Like the show? Comments or questions, email Grant


Listen to this episode to find out:

    •    David Anderson’s experience going from a big corporate job to waiting tables and living at his parent’s basement, couch surfing and wearing braces
    •    The importance of powering through the tough times
    •    An advice from Winston Churchill
    •    Cody McKibben explaining “shiny object syndrome”
    •    Keith Perhac’s definition of failure
    •    Experiences with shifting conditions, long distance travel and workload
    •    Ben Krueger failing to promote a podcast and dealing with his first unhappy customer
    •    How to face the responsibilities you have with your client
    •    Scott Oldford realizing it all comes back to yourself, and becoming more humble


People on this episode:

    •    Grant Weherley
    •    David Anderson
    •    Cody McKibben
    •    Keith Perhac
    •    Ben Krueger
    •    Scott Oldford

Mentioned on this episode:

    •    Sell Anything (And Go From 2k to 20k per month) with David Anderson
    •    Building Passionate Communities with Cody McKibben
    •    The Man Behind the Biggest Online Marketers – His Name Is Keith Perhac
    •    How To Be A Boss At Podcasting (And Use It To Grow Your Business) with Ben Krueger
    •    Lead Funnel Formula With Scott Oldford

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    •    Join the Monetize Your Expertise Facebook Page
    •    Follow the show on Twitter

Got something to say? Let us know

    •    Send us an email
    •    Message us on Facebook
    •    Tweet the show

Thanks for listening!



Grant

Apr 1, 2016

This week we have a special episode looking back at the starting point of the careers of five great entrepreneurs that we’ve had on the show, getting some inspiration with success stories that maybe seemed like big leaps at the time, always involving some risk and uncertainties; what some people call luck is just opportunity meeting preparation.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How Graham Brown got started teaching english, dreading coming to an “office life”
  • How Jeremy Ginsburg focused on doing exclusively what he loves, and figured out how to live an entreteiner lifestyle in Vietnam
  • How David Anderson leveraged his marketing skills coming from a regular job to consulting and helping people to close a lot of sales
  • How Phil Ebiner started doing online courses to make a little passive income on the side but with a lot of work and commitment it turned into a successful business
  • How Keith Perhac took a chance becoming a consultant to one single client instead of turning into a corporate worker after a big acquisition

 

 

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Grant

Mar 29, 2016

Shayna Oliveira had her love to capoeira bring her over to Brazil where she got engaged and stayed, until harsh socio-economic conditions made her think outside the box to improve her income and that became one of the must successful english teaching businesses around; in this episode she talks about how she started with just with a blog, the challenges of teaching over email, market saturation for online language courses, real strategies to grow your course audience, developing a relationship with your email list and disembarking the “worry roller coaster”.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • The challenging aspects of teaching another language online
  • How to set your marketing material realistically to attract more people
  • The profile of people who look for online english courses
  • What’s her outlook about market saturation for english courses
  • Two great options to grow your course after you’re done making and publishing it
  • How she dealt with the challenges of marketing a course ethically
  • How it’s important to know that course building is a long term business
  • The key to developing a relationship with your email list
  • An important perspective about cutting people out of your email list
  • How to deal with the monthly income fluctuations

 

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Grant

Mar 22, 2016

Kristian Cotta had a crazy “Wolf of Wall Street” experience during his 20s, where he managed to make a lot of money on real state but then doubled-down right before the crash and took years to recover, both financially and mentally. In this episode, he talks to Grant about the grit required to succed, how making one dollar requires the same skills to making a million, how to approach opportunity and the best ways to get started growing your audience on Periscope and reaching some of the best conversion rates available.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • Why Periscope is a great tool that’s here to stay, and falls into a whole new category of apps
  • How the urgency of a live interaction can benefit your content creation
  • The lessons Kristian learned from being at the top of the real state market when it crashed
  • How important it is to keep your grit and not forget where you came from 
  • The problems of overanalysing opportunity and hesitating on decisions
  • How growing yourself first will bring more growth in other aspects, including business
  • How it’s a little backwards to try to connect to successful people after you’ve become successful first
  • The 3 keys required to establish yourself on Periscope
  • Common ideas that apply universally to every type of content

 

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Grant

Mar 18, 2016

Karen Marston was supporting her nomadic lifestyle by working on bars and saving up money to travel, until the day she figured out that with an online business she could do that a lot more, so she started humbly writing SEO for low paying clients and gradually build up quite an empire by teaching other people to make money online writing about what they love instead of generic material; she’s got a great personality that shines through on her writing and makes her a record-breaking online tutor when it comes down to retention rates: people start their courses, actually participate and then finish.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • If you should do what you love or what brings business
  • Advices about following your gut instincts
  • Lessons Karen learned from her first courses launched
  • An unique way to structure your course with emails and PDFs, no video necessary
  • The impotence of building as you go, after people bought the idea
  • How her courses have one of the highest retention and interaction rates
  • Her experiences and insecurities with price hikes and discounts
  • What’s the main problem about people starting a writing business
  • Key characteristics of people that succeed
  • An easygoing morning routine 

 

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Thanks for listening!

 

Grant

Mar 15, 2016

Efficient tools go along with the best practices of productivity and in this episode Grant shares great apps to help you get more of your time and be very productive, staying focused in the task at hand, taking healthier non-distractive breaks to stretch, using an online project management software to organise your tasks and subtasks, a different kind of sound wave you can use to improve focus, how his modern office works - they’re slackers! - and an awesome way to exchange information between your devices.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How to stay focused instead of just block a lot of websites you might need to work
  • A great helper to remind you of taking those healthy breaks to rest your body
  • Grant’s opinion about the famous Asana project manager
  • A strange kind of sound that can make you focus better
  • A detailed description of how Grant works daily with his team and what tool he uses for that
  • The best way to share information with yourself, from phone to computer and back

 

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Thanks for listening!

 

Grant

Mar 11, 2016

There are many tools and resources online to build a website, the options can be overwhelming for people that are just getting started and need a course-friendly one; so in this episode Grant talks about the top four platforms and resources for you to make your course website, considering budget restrictions, tempting options and usability.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How you have to be very focused on what you need right from the start, to avoid pain
  • The strongest aspects of LeadPages and when to use them
  • The biggest pros and cons of using OptimizePress
  • Some great aspects of ClickFunnels and how it’s a good midway between other tools

 

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Thanks for listening!

 

Grant

Mar 10, 2016

There are many long term productivity hacks but there are also quick ones that you can implement in your routine right now, and that’s what Grants brings in this episode: tips to plan your day, to build energy shortcuts and work smarter, how to focus time on the most important things and also considering the ways your energy gets refilled, when to save it and when to go for the grind.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How to increase productivity by planning your day and your week
  • A way to automatically do the right thing consistently
  • The time to do the most important things… in the morning
  • A good question to ask yourself about replenishing your energies
  • An example of how not to recharge yourself from Grant’s bad online habits
  • The right time to grind

 

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Thanks for listening!

Grant

Mar 9, 2016

With so many tools, platforms and marketplaces around to get your course published, Grant goes a little bit into what are the differences between them and once you’ve made your content, how to pre-sell your course at a low risk, a simple technique to get people onboard, how partnerships can help you immensely to kickstart your audience and a great way to get your name around the web.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • Differences between platforms, software tools and marketplaces
  • How starting with a webinar can be a very low risk to pre-sell your content
  • A way to make the video content for your course while getting paid 
  • How contacting people directly can be a simple but effective tool
  • A way of working with patterns to jumpstart your audience
  • How the co-creation model works
  • An easy way to spread your name around the web and get those views coming

 

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Thanks for listening!

 

Grant

Mar 8, 2016

There’s a whole new category of mental supplements now called nootropics, claiming to make you smarter, have better memory and enhance your cognitive functions overall; in this episode Grant explains some of the different types, interesting facts and great resources to check out including websites for analysis and ordering, a great expert on the topic and a very deep, introspective exercise to analyse you own mental crutches.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • What are nootropics
  • The different types of nootropics and why they’re not quite “drugs”
  • A great website to check out unbiased nootropic data
  • Grant’s favourite website to order the supplements
  • A very interesting fact about the powerhouse drug Modafinil
  • What are the nootropics that Grant has been taking

 

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Grant

Mar 7, 2016

Recently Grant had to increase his team by hiring three new people so he shares his experience and some tools and practices to do that effectively: thinking about the different kinds of third party help you can get, a recommendation to start hiring for the right reasons, considering your bottlenecks and finding someone to unlock them, and also be careful when hiring more than one person at the same time. 

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How needing to hire new people got Grant to use this as a theme
  • How one of the first episodes of this podcast can supplement the content for this one
  • Two great websites for hiring different types of professionals
  • A book that’ll change your mindset and make you hire for the right reasons
  • How you should think about your restrictions and consider hiring
  • How other people already on your team could become the new person you need
  • Another way of getting things done with productised services
  • Grant’s biggest mistake with his new hires

 

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Thanks for listening!

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Grant

Mar 4, 2016

Tapping into a partner’s already built audience can be huge to grow your business, assuming the audiences are similar enough; in this episode Grant shares interesting resources to get you connected and into the industry that you wanna work with quickly and effectively.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • The importance of tapping into partner’s audiences
  • An easy way to have someone else get you some contacts off the internet
  • How supplementing your team with done-for-you services can get you ahead
  • A resource to help you make LinkedIn a more effective tool
  • One of Grant’s masterminds to follow online and get more information
  • An exercise to network in practice, while keeping an eye on competitors

 

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Thanks for listening!

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Grant

Mar 3, 2016

It’s particularly difficult for entrepreneurs to be a hustler when you have to, keeping focus and plowing through daily challenges as they come by. In this episode Grant shares a whole category of tools that Odysseus used to hear the Siren’s song without crashing into the rocks, the concept of inflicting some pain on yourself to keep at your goals, some classics of sales that can help you today and a cool exercise about focus on metrics that can revitalise your whole team.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • What self contracts are and how they can help you keep your self control
  • How to inflict yourself some pain if you don’t maintain your goals can help you carry on
  • A classic sales book that can be used for good
  • A cool entrepreneur with one of the best URLs in the business
  • An exercise to focus on the one metric that matters

 

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Thanks for listening!

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Grant

Mar 2, 2016

The more you’re happy, the more you have a growth mindset, the more you have better habits, the more effective you can do business and the more effectively you’re doing business the more fulfilled you’ll be if you’re doing the right kind of business for you; this week, Grant gives more tools and resources for you to live a happier, more fulfilled life every day while keeping balance and perspective.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How compassion, happiness and habits are connected to your business
  • An unlikely focus point to meditate on and be happier
  • How to be grateful every day with a simple phone app
  • A book from the happiest man alive that can help you achieving that state
  • The top-50 blog on the web that has a lot of great tidbits of happiness
  • How a lover, a hermit and a wolf see a beautiful woman and why that matters

 

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Connect with Monetize Your Expertise

 

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Thanks for listening!

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Grant

Mar 1, 2016

In a World of ever-present distractions, you got to stay focus to achieve greater goals so Grant shares some of his favourites in this episode: a software tool to find where your time is going, a new book recommendation to increase focus, a self-improvement specialist to follow online and one great daily exercise to help you to focus and delegate.

 

Like the show? Comments or questions, email Grant

 

Listen to this episode to find out:

  • How time tracking can benefit you daily
  • A new book recommendation to improve focus
  • A great entrepreneur and self-improvement expert to follow
  • One great exercise to help you focus

 

People on this episode:

 

Mentioned in this episode:

 

Connect with Monetize Your Expertise

 

Got something to say? Let us know

 

Thanks for listening!

 

Grant

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